What is BRASS?

BRASS is the official NUS Manila Strategy for 2025 and 2026, developed during the Executive Committee Strategic Planning held on April 5, 2025, at Coffee Project, Legazpi Village, Makati.

BRASS stands for Brand Resonance And Sustainable Succession—a bold and thoughtful framework to guide our growth, deepen alumni connections, and future-proof our initiatives.

At its core, BRASS is about intentionality. We believe that the #ManilaAlumNUS should meaningfully embody the University’s values of Innovation, Resilience, Excellence, Respect, and Integrity, while finding joy and purpose in being an active part of the vibrant NUS Alumni Network Manila.

Why “BRASS”?

Just like the metal alloy, our strategy is:

• Durable and resilient, built to last

• Malleable and innovative, open to change and creativity

• Corrosion-resistant, symbolizing integrity and ethical grounding

• Bright and resonant, standing for strong branding and impactful communication

• Conductive, enabling connection, dialogue, and shared purpose

BRASS isn't just an acronym—it’s a metaphor for our values-driven, future-ready community.

Pillar 1: Digital Transformation & Marketing

Aligned Values: Innovation · Excellence

We are building a modern, digital presence that supports deeper engagement:

• An updated, engaging website

• Monthly newsletters and curated mailing lists

• Chat app-based community engagement

Pillar 2: High-Impact NUS Cares

Aligned Values: Respect · Integrity · Resilience

Aligned SDGs: SDG 3 (Health), SDG 4 (Education), SDG 10 (Reduced Inequalities), SDG 11 (Communities), SDG 17 (Partnerships)

We aim to amplify our impact through socially conscious initiatives that:

• Support inclusive education and health promotion

• Reduce inequalities through outreach and advocacy

• Strengthen communities through collaborations with partners and institutions

Pillar 3: Tradition with a Twist

Aligned Values: Respect · Innovation

Our signature events reimagine NUS traditions with a Manila flair:

• Cocktails and Connections

• NUSparkle

• Simple Gatherings

NUS120 Delegation

Expect warm, friendly, face-to-face encounters—always with great food, drink, and spirit.

Pillar 4: Business Development

Aligned Values: Excellence · Resilience · Integrity

We are actively creating sustainable revenue and governance models:

• Introduce new income streams

• Localize NUS frameworks for the Manila context

• Engage high-level external stakeholders and organizations